Creating a Remarkable Dental Practice: Your Digital Presence Using Social Media.

Fred Joyal, Creating a Remarkable Dental Practice: Your Digital Presence Using Social Media.
Speaker: Fred Joyal
CE Credits: 1.25
Format: MP4 Video
This course goes into the second critical stage of digital marketing: social media. You’ll learn what works, what doesn’t, where to put your time, what to post and how often, and why consumers care so...more
  • Running Time: 1h
  • Released: 7/27/2023
  • Expiration Date: 7/27/2026
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.25 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

Once you’ve established your website and online review presence, a comprehensive social media strategy has become essential to practice promotion and attracting new, young patients. This course shows you where to spend your time and energy and when and where to invest your promotional dollars. It will detail which sites are most important, in which order, and how to create the appropriate content for each of them, from Facebook to Instagram to Twitter.

You’ll come away with an understanding of why social media is important for business, how to keep up with the seemingly endless changes occurring in that environment and how to train a team member or outsource your social media for maximum results without overspending.

Educational Objectives:
Upon completion of this course, you should be able to:
  • The importance of Facebook, and the most common pitfalls of social media
  • How to create and where and when to place your social media content
  • How new patients use social media in choosing a practice
  • What other social media sites to use, in order of importance
Description of Speaker:
A nationally recognized speaker, Fred Joyal is the author of two best-selling books, Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth and Becoming Remarkable: How To Create a Dental Practice Everyone Talks About. Joyal, the co-founder of 1-800-DENTIST, is considered a leading authority on dental practice marketing. Calling on his 30+ years of experience in consumer marketing to dental patients, he uses a lively and entertaining approach to help practices maximize their production and long-term success. Website:

In the past 12 months, the lecturer/speaker declares that he has had a financial interest, arrangement or affiliation within the field of dentistry or health care with the following: Fortune Management, NASP, and Patterson.

CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2023 to 12/31/2026. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.25 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
Online CE Activity
CE Courses Online
Total CE Course Views
Townie® Poll
How many labs do you use on a regular basis?
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2023 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450