In today’s busy and connected world, digital marketing has never been more critical or more competitive for dental practices, and it has changed drastically over the last decade.
To reach the most potential patients, a successful dentist must consider all dental marketing options and be especially savvy with modern online marketing tools.
We understand that this can seem overwhelming when you’re trying to manage a busy dental practice and focus on providing exceptional patient care, and we’re here to help. At GDW, we offer marketing services from the ground up, including building or enhancing your website to ongoing monthly services to keep your website relevant, updated, and reaching the new patients you want to attract.
Here we’re providing you with a “Marketing Glossary 101” to help you be ahead of the game when it comes to understanding marketing terminology. When you know the correct language, you can ensure you’re receiving the right services and creating marketing strategies that will genuinely benefit your practice.
Digital Marketing Glossary for Dentists
A/B Testing
A/B testing compares the data between two examples of the same variable to see which one provides better results. For your dental practice’s marketing efforts, this could be creating two different landing pages for your paid search campaign and comparing which landing page leads to more appointment bookings.
Analytics
Analytics focuses on collecting and analyzing data that allows you to make observations, notice trends, and then create strategies that inform your dental marketing efforts. This can include bounce rates, website activity reports, or PPC (pay-per-click) data. Google and other companies offer analytics services to help keep you abreast of the right marketing strategies for your dental practice.
Blogging
Blogs are short or long-form informative content you can include on your website and add regularly (on a monthly basis is ideal). Blogs can consist of text, photos, charts, and even videos that you can use to share important information with potential patients and your online community.
Ongoing blogging has numerous benefits for dental practices but one of its primary purposes is to provide new and relevant content containing keywords that will improve your SEO rankings and ultimately drive traffic to your website.
Bottom of the Funnel (BOTF)
BOTF refers to someone in the conversion stage of the sales funnel. This patient has gathered the information they need and is ready to take the next step and schedule an appointment with your dental practice.
Bounce Rate
Bounce rate refers to the percentage of people who land on your dental website but leave without interacting with it (clicking or scrolling). Bounce rate typically impacts conversion rates because when someone leaves your site too soon, you’re missing out on opportunities to convert them into a new patient for your dental practice.
Click here to see what terms C through Z are!