Have you ever conducted a “near me” search on the internet when you’re looking for a particular service or business? Most people have because it’s a quick and effective way to find information and places they’re looking for.
If you’ve used this technique to find “restaurants near me” or “coffee shops near me,” for example, you can bet that your patients have also used it to find a conveniently located dentist.
“Dentist near me” is a popular search keyword, and it can help match you with prospective patients if your local listing information is accurate and updated in as many sources and directories as possible. “Near me” results often contain listing sites like Healthgrades, Yelp, or Nextdoor.
What Is NAP Consistency?
NAP stands for “name, address, phone.” NAP consistency means that your practice’s contact information is listed accurately and the same way across the internet. You should also consistently list your address on the web.
How NAP Can Impact SEO Results
Search engines rank based on consistency and results they can recognize and trust. When a search engine crawls the web to provide search results, it will notice any slight variations in a business name, phone number, address, or website address. These subtle variations could mean a difference in how your dental website ranks when prospective patients search for a dentist.
Let’s use our business as an example. Here’s our business name and contact information.
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