Investment Grade Practices: A Dentist Podcast

Investment Grade PracticesTM are designed to give you the lifestyle you enjoy today, while building an asset for tomorrow. Victoria Peterson, SsD helps dentists build practices that they love today while building value to secure their future.

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VictoriaPeterson

“Talk about what you care about. Being authentic attracts the people who are like-minded.”  ~ Victoria Peterson

When it comes to marketing, dentistry is late to the game. 

Many of you may not know that it was in fact illegal to market dental practices until the late 1980s. So it's no surprise that so many dentists struggle with marketing their practices. 

But that’s also why marketing is one of my favorite topics: authentic marketing is absolutely essential for building an Investment Grade Practice that will attract the right patients to your practice. After all, if you want to work on “train wreck” cases, you don’t want to be pouring your money into attracting patients who only want discounted teeth whitening. 

They’re not the right patients to be filling your schedule with, and you’re not the right doctor to meet their needs. And that’s OK! The great thing about building an Investment Grade Practice is that you get to work on the patients who bring you joy and job satisfaction. 

So join me today to start crafting how to tell your story, leverage the media available to you, and start attracting those like-minded people who will help you build your Investment Grade Practice, by understanding:

    
• The difference between shotgun, authentic, and authority marketing
    
• Google algorithm updates that will help (or harm) your marketing efforts
    
• Best Practices for integrating media and messaging