The “About Us” page doesn’t get as much attention as the “Home” page. It doesn’t get as much special consideration as the “Contact Us” page. And it’s not as fussed over as the “Services” page. However, the “About Us” page is, perhaps, the second most important page on your dental practice’s website.
Ranking just below your “Home” page, your “About Us” page is where you start to build trust with your audience. You can tell your story and build a connection with your prospective patients. While the “About Us” page is usually an afterthought for most practices, don’t underestimate the power of this page. It has the power to persuade prospective patients to book with you.
Let's discuss why your “About Us” page matters and how to write an effective one for your dental practice's website.
Why Your “About Us” Page Matters
Why should you worry about creating an “About Us” page for your dental practice's website? Do your patients really care about your practice’s history or your background?
Absolutely!
When it comes to dentistry in your area, your prospective patients have a lot of options. With all other factors (such as price, location, and services offered) being equal, the only thing that will separate you from competitors is your story. Who you are. Why you exist. Your history makes your practice unique, and here’s why that matters.
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