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Case Study of the Month: How PPC Advertising Can Transform New Patient Numbers
In a competitive landscape where success hinges on staying ahead, dental practices have to be willing to embrace new marketing strategies to outshine the competition. This month's featured case study spotlights the remarkable journey of a family-owned dental practice in Fort Collins, CO, and how...  Read More
Categories: Marketing
Episode 201 – Ordinary People, Extraordinary Care
“You don’t have to fit someone else’s notion of a ‘super dentist’ to be successful.” ~Dr. Victoria Peterson In this episode of Everyday Practices Podcast, co-hosts Regan Robertson and Dr. Chad Johnson pick up where they left off in their ongoing conversation with Productive Dentist Academy...  Read More
In a captivating podcast episode, Shawn Zajas engaged in an illuminating conversation with Karan Nijhawan, a trailblazer in the dental industry, about his journey, insights, and guiding principles. Karan's narrative underscored the transformative power of embracing discomfort, taking risks, and...  Read More
Episode 76 - Financing: Getting Patients to “Yes!”
“It doesn’t matter if they get the work done over four months or four years. What matters is they’re in control, and you have a plan.”  ~ Dr. Victoria Peterson In the previous episode, we learned that the most important metric in your practice is if your patients are saying “yes” to treatment, and...  Read More
High Performances: Lessons from an Olympic Weightlifter
In a recent podcast episode featuring Shawn Zajas and Allison House, the focus was on their insightful interactions with a remarkable individual, Olympic weightlifter Sarah Davis. With their garage transformed into a weightlifting haven, Allison House has a rich background in the field, stemming...  Read More
Is SEO Dead? Here's Why SEO Is Important
In the ever-evolving world of digital marketing, one question has begun to surface: Is SEO dead? With the rapid rise of social media, influencer marketing, and paid advertisements, some may argue that  (SEO) has lost relevance. However, SEO remains essential for driving organic traffic, attracting...  Read More
In this captivating and enlightening interview, Dr. Emily Letran, a visionary dentist, speaker, and coach, takes us on an inspiring journey of entrepreneurship and personal growth. Born as a Vietnamese refugee, Dr. Letran’s early life was marked by struggles and challenges, but it was this very...  Read More
In this insightful interview with dental industry innovator Melissa Turner, conducted by Shawn Zajas, the two delve into the themes of change, discomfort, and growth. Melissa, a successful businesswoman, mother, and influencer in the dental world, shares her experiences and wisdom on embracing...  Read More
During a conversation between Shawn Zajas and Avi Patel, they discuss the importance of courage, vulnerability, and authenticity in pursuing one's dreams. Avi Patel is commended for his fearless approach to sharing his struggles and experiences on social media, which has led to a deeper connection...  Read More
In this engaging and insightful interview, Shawn Zajas sits down with Ilan Abramowitz, a visionary orthodontist and the founder of Perfect Fit Ortho. The conversation delves into Ilan's unique journey in dentistry and his innovative approach to clear aligner treatment.  Ilan starts by sharing his...  Read More
In this enlightening interview, Shawn Zajas speaks with Dr. Thomas Reed, a dentist and business owner dedicated to assisting fellow dentists in achieving success while reducing insurance dependency. Dr. Tom Reed shares his journey from becoming a dentist to owning multiple practices and the...  Read More
In a conversation between Chad Duplantis, a dentist and co-host of the podcast "Dentists in the Know," and Shawn Zajas, the importance of planning for the future in dentistry and embracing the business mindset is discussed. Chad emphasizes the need to think about the end game in dentistry and the...  Read More
Episode 200 - Looking Back & Looking Ahead: Dedication to Patient Care
“Show up every day and realize we’re all humans first, trying to get it right. There’s no need to make people feel awful.” ~Dr. Victoria Peterson To celebrate the 200th episode of Everyday Practices Podcast, co-hosts Regan Robertson and Dr. Chad Johnson welcome Productive Dentist Academy...  Read More
1646 Dr. Rhonda Kalasho on the Business Tips They Don't Teach In Dental School : Dentistry Uncensored with Howard Farran
Dr. Rhonda Kalasho is a graduate from the prestigious UCLA School of Dentistry, which is consistently ranked as the #1 Dental School in the US.  She completed an extended residency in hospital dentistry at UCSD/VA San Diego. Dr. Kalasho is trained in placements of implants, and wisdom teeth...  Read More
Episode 75 - The Most Important Metric in Your Practice
“Figure out who you are, who you serve, and then develop your philosophy of care from there.”  ~ Victoria Peterson There are so many different metrics that we can use to measure the success of your dental practice.  But if you truly want to gauge how well your practice is doing, it comes back to...  Read More
Episode 172: How To Best Offer Financial Options So Your Patients Get Their Needed Treatment
“If I can get in relationship with the patient during the exam process, then the financial arrangements are much easier.” ~Dr. Bruce B. Baird I get this question all the time, “What’s the ideal when presenting financial options?” Well, that might not be the right question to ask. I get it. You run...  Read More
SEO Glasgow and the Benefits of Web Uplift for Your Business
In today's digital age, establishing a strong online presence is crucial for the success of any business. One of the key strategies to achieve this is through Search Engine Optimization (SEO). For businesses in Glasgow, a vibrant and competitive city, harnessing the power of local SEO can make a...  Read More
Categories: Marketing
Lessons from Ted Lasso part 2
In the podcast segment, Shawn Zajas and Dr. Allison House discuss leadership lessons from the TV show "Ted Lasso," focusing on building trust and fostering a positive culture. Dr. House shares how the show's emphasis on relationships and sacrifice among team members resonates with her, even though...  Read More
Facebook Scammers & How to Be Aware of Their Tricks
A new scam has hit Facebook Messenger and its a hard one to detect. The goal of the scammer is to get you to click a link. The scams look to be a message or warning from Facebook / Meta itself. However, at a closer look, it’s simply a page or profile someone intentionally named “Meta Business...  Read More
August 2023 Google Update & Other Things You Need To Know From The World Of Dental SEO
In the SEO world, constant change seems to be the only thing that stays the same. As our team works to find repeatable SEO strategies that garner real-world results for our clients, there is a lot to keep track of. Here are three things we are keeping a watchful eye on as we look to finish the...  Read More
Categories: Marketing
Episode 199 – How Technology is Revolutionizing Dentistry
“I’m intrigued by new technology and, boy, is dentistry changing rapidly. And I feel an obligation to the doctors who attend our workshops and listen to my podcast to give them the best information possible about emerging innovations in dentistry.” Visionaries create the future. They see far down...  Read More
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