Marketing

by Melissa Lowry
In the competitive world of dentistry, the success of a practice often hinges on the ability to foster strong relationships and establish trust with patients. Development coach Melissa Lowry shares five tips dentists can implement right away to do community outreach without breaking the bank.
July 2023
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2023
by Dr. Howard Farran
Dentaltown’s founder, Dr. Howard Farran, explains the importance of voting in the 2023 Townie Choice Awards.
July 2023
by Dr. Thomas Giacobbi
Dentaltown Editorial Director Dr. Thomas Giacobbi recaps some of the best products and services he’s discovered on Dentaltown.
July 2023
by Dr. David A. Wank
On July 1, Google will turn off its Universal Analytics tracking system, which means website owners will need to migrate to the new Google Analytics 4 system to keep tracking their stats via Google. Dr. David A. Wank explains the impetus behind the change, the key differences between UA and GA4, some of the data migration pearls and pitfalls, and more.
June 2023
by Dr. Howard Farran
Dentaltown founder and CEO Dr. Howard Farran explains why not completing your dental practice’s profile on Google and Google Maps leads to missed opportunities for free marketing and branding.
June 2023
by Casey Bull
In an era when people are bombarded with messages, how can you make sure e-communications from your dental practice feel genuine and valuable? Casey Bull of The Invisible Orthodontist explains the importance of humanizing the most common touchpoints from your practice.
April 2023
by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimizations. These tips will help your website be a top performer.
February 2023
Take a look at some of the latest happenings in the dental industry.
January 2023
Take a look at some of the newest products hitting the dental market.
January 2023
by Dr. Howard Goldstein
Dr. Howard Goldstein, director of continuing education, shares Dentaltown's latest CE offerings and most popular courses.
September 2022
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2022
This pediatric dentist wonders how to respond to a parent who leaves disparaging reviews that go “viral.”
February 2022
by Dr. Cyndi Blalock
Dr. Cyndi Blalock, who leads a group of more than 2,500 entrepreneur dentists, explains why she thinks going live on Facebook is a great way to get your dental practice out there—but the most important thing you can do is create quality videos.
October 2021
With our monthly dental poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results on marketing.
July 2021
by Michael Fitterer
Any dental practice that’s been in business for a while has had to deal with a displeased patient and negative dental reviews. These guidelines will help you determine a plan for how to react and what to include in the response.
March 2021
Learn about the ins and outs of Dentaltown.com, the largest online community for dental professionals.
New Grad Edition 2020
by Gary Salman
Gary Salman, CEO of Black Talon Security, discusses the perils related to your practice’s digital privacy and piracy, and shares some surprising ways that hackers might be able to squirm into your system.
September 2019
by Tija Hunter
Tija Hunter, director of the Dental Careers Institute, discusses some of today’s most promising and popular technologies and how they can best be put to use in practices to boost profit margins.
September 2019
by Tony Dickinson
Tony Dickinson, chief operating officer of finance for NCMIC Finance Corp., walks dentists through the pros and cons of the different methods of funding a dental practice, and puts them into play to fund a fictional doctor’s second practice, from facility and furnishings through staffing and technology, marketing, insurance and more.
September 2019
by Corey Johnson
Certain phone habits could be creating a recipe for disaster in your practice. Corey Johnson, an executive with Call Box, the comprehensive phone handling and phone system solution for dental practices and DSOs, shares his top recommendations to help staffers switch out bad ingredients for great ones and develop more tasteful phone habits.
April 2020
by Dr. Thomas Giacobbi
Dentaltown editorial director Dr. Tom Giacobbi has looked at hundreds of dental practice websites and thinks many could use some updates and upgrades. His 10-point checklist is a good place to start.
March 2021
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Phone: +1-480-445-9710
Email: sally@farranmedia.com
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