Medical Marketing Guru
Medical Marketing Guru
Medical Marketing Guru specializes in medical and dental marketing, from website development, branding, and campaign management. Our articles and topics are designed for doctors and dentists to improve their practices and increase success.
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Is SEO Dead? Here's Why SEO Is Important
In the ever-evolving world of digital marketing, one question has begun to surface: Is SEO dead? With the rapid rise of social media, influencer marketing, and paid advertisements, some may argue that  (SEO) has lost relevance. However, SEO remains essential for driving organic traffic, attracting...  Read More
2023's Introduction to the New Google Analytics 4
Google Analytics 4 (GA4) is the latest Google update - but it's more than an update; this is a new platform. It has an updated new tracking code with far more features and advanced machine-learning capabilities, allowing healthcare service providers and medical marketing agencies to use accurate...  Read More
How Adding Online Forms and Scheduler Can Help Your Medical Practice
In today's digital age, patients expect a certain level of convenience and accessibility regarding healthcare. One way to improve the patient experience and streamline operations at your medical practice is by adding Online Forms and An Online Patient Scheduler to your website. The most robust of...  Read More
5 Tips to Improving Your Healthcare Marketing
Healthcare marketing is essential to running a successful medical or dental practice. Although many medical practices will thrive on internal referrals, a boost in new patient referrals through digital marketing or traditional marketing is still necessary to stay ahead of attrition. Here are 5 tips...  Read More
Why Content Is Important For Marketing
Within marketing, it is mentioned content is king. Content is so important because it drives attraction, conversion, and optimization. Content is also the foundation of optimizing digital marketing. Content is at the core of any marketing strategy. It is the driving force that allows medical...  Read More
Top 5 Marketing Services For Dental Startups
Dental startups offer the most prized ideal of owning your own dental practice. However, dental startups come with various business management problem-solving tasks from beginning to end. A dental startup encompasses a variety of decisions, including leases or construction, financing, applications,...  Read More
How Do Dentists and Doctors Measure Marketing Success?
When running marketing campaigns, doctors and dentists want to see visible results to ensure the marketing campaigns are effective. Unfortunately, this is where many doctors will fail in their campaigns as assumptions are made. Successful campaigns which end due to a lack of understanding or  that...  Read More
Top 3 Digital Marketing Trends For Healthcare Professionals
Healthcare professionals must always figure out the best way to gather new leads and convert them into new patients. New patients are the bread and butter for any healthcare provider. Soliciting new patients has never been easier in our digital age. However, each year competition increases,...  Read More
Advertising During A Recession
Many doctors and dentists may consider cutting back on advertising during a recession as a defensive move for short-term cost-saving measures. However, the truth is that marketing during economic uncertainty provides an excellent opportunity to capture the attention of potential patients, increase...  Read More
How To Build & Maintain A Strong Dental Patient Base
An active patient base of 1300-1500 is ideal for the success of a solo dental practice that accepts PPOs. Active patients are those who have visited the dental clinic in the past 18 months. Although a dental practice may obtain the ideal number of patients, keeping a solid patient base becomes a...  Read More
Benchmark Conversion Rates for Doctors and Dentists
Marketers are constantly questioned on how the success of a campaign is measured. With numerous data sources, we have more information than ever to evaluate marketing campaigns. However, even with all the collected data, how do we know it's an effective marketing campaign? Data Collection Is...  Read More
Preparing and Switching to Google Analytics 4
There is a significant change coming to Google's Universal Analytics properties. On July 1st, 2023, Google's Universal Analytics will stop collecting data. Therefore, if you want to continue using Google's Analytics program, you will have to switch to Google Analytics 4 for the best and most...  Read More
5 Key Tips To Convert New Dental Patients
For many dental practitioners, marketing might seem like a complex concept. Some doctors are even of the opinion that it may be irrelevant, especially if there is little to no competition. However,  is imperative for every dental professional to reach new audiences. It not only paves the way for...  Read More
10 Key Items in Google Analytics
Google Analytics is the most frequently used, comprehensive platform that aids in  and other digital marketing efforts. This multi-functional suite delivers comprehensive data enabling organizations to structure and construct ideal digital marketing strategies. However, with the breadth of...  Read More
The Importance of Healthcare Marketing
Over the last decade, significant changes have occurred in the dynamics of healthcare systems across the globe. Due to this dynamic evolution, what used to be a quantity-based industry circling doctors has transformed into a quality-based industry revolving around the patient. As a result, now more...  Read More
According to research, dentists need a minimum of 24 new patients per month for a dental practice to thrive. New patients are required to keep up with natural recurring attrition. Here are the five most valuable marketing tactics to consider to help you achieve your dental marketing strategy goals:...  Read More
In most cases, marketing is a misunderstood field and underrated at nearly every chance. Marketing is often the last to be considered during economic crises or simply during a practice's financial trouble. Ironically, when a medical practice is doing very well, marketing is also often the first to...  Read More
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