Team Training Done Right by Flint Geier

Team Training Done Right 


by Flint Geier


There’s training, and then there’s training done right—that is, training that’s not just checked off as completed but accomplishes the desired result.

If you’ve ever implemented new practice software or purchased a new piece of clinical equipment, the vendor probably came on site and conducted a one-and-done type of training. Other than scheduling the time, you probably didn’t have to do much to prepare, and there was little follow-through required on your part.

That may have been sufficient for those instances. But when it comes to training your people to work together as a high-performing team capable of delivering improved business results, one-and-done is doomed to fail, especially if you as the business leader fall short on the necessary mindset, preparation and follow-through.

Our Scheduling Institute practice growth experts shared some insights and insider tips on how successful practices of all sizes can ensure the largest return on their investment in team training.

Commitment vs. interest
If you’re only interested in training and not committed, you’ll think (and possibly commit the deadly sin of actually saying out loud to the team), “We’ll try it and see how it goes—if it doesn’t work, we won’t keep doing it.” That reveals a lack of confidence in the decision you’ve made. How can you expect your people to go into training with a positive attitude if you don’t?

Change is difficult enough. If you as the leader don’t demonstrate commitment to training and its benefit to the patients, practice and therefore employees, your people will fight change instead of being open to it. The training would surely go poorly, so you might as well save your money and time and not even bother.

Demonstrate commitment by taking the following steps:
  • Communicate the “why” and expected benefits to the patients, practice and team. For example, explain that the training company was referred by a colleague who has seen great success in terms of improved patient experience, practice growth and employee satisfaction. Be sure your people know you don’t think what they’re doing now is wrong or that their performance is subpar. Emphasize that you’re committed to training that will continuously improve what they’re already doing well, and identify ways they can work more efficiently as a team to deliver better patient service while making their jobs easier.
  • Set expectations for their open-minded attitudes going into the training, their engagement in the process during training and their commitment to do their best to execute what they learn.
  • Map out and schedule a quarterly—better yet, annual—training plan on the practice calendar, not just one training day. To do otherwise is like going to a personal trainer once and saying you’ll schedule the next session once you notice results.
Successful practice leaders make the most of every training day by putting in this type of preparation. They explain all this before the trainer arrives, so team members are not just open-minded but excited about the opportunity to build their skills and have a greater impact on the practice.

Investment vs. expense
Your human capital is either your most valuable asset or your largest expense. Increase the value of that asset by investing in the training and development of your people, so they perform at a higher level both individually and as a team to achieve goals and help build the business.

A comprehensive, ongoing training plan is an investment because, done right, it will deliver short- and long-term positive returns. Training should cover all aspects of the business, including front desk and customer service, patient experience and “wow factor,” and case acceptance. In contrast, a stand-alone training session usually ends up being an expense. That’s because any short-term improvement in results is rarely sustained without ongoing reinforcement, so there’s little long-term return on the investment. Think consistency over intensity. A training day is intended to be intensive, but the success and payback is determined by how well you implement and consistently reinforce the content.

Maximizing the investment
Here are a few other insider tips on how to make the most of every training experience:
  • Don’t think of it as an investment in a single training day but as an investment in the team.
  • Opt for on-site, face-to-face training over virtual. COVID-19 required new ways of training for awhile, but too many people continue to be lured by the convenience and lower cost of virtual, even though the outcomes aren’t nearly as beneficial. Learners are deprived of hands-on experience and in-the-moment application and practice of principles, which help build new habits that create results. Instead of working through exercises at the time, the required thought and action is deferred and often does not occur at all; if it does, retention is less. Team members also miss out on human connection and interaction with the trainers, which fosters real engagement. On-site training is well worth the additional investment because the critical action piece is incorporated, not just the information piece.
  • Hold training as early in the week as possible, and never on a Friday. On Fridays, people are not only distracted by the upcoming weekend but won’t have the opportunity to immediately apply what they’ve learned, significantly affecting retention. Monday training lets them begin to build momentum that same week, driving even stronger commitment that leads to immediate results.
  • In addition to setting up expectations in advance, have an execution plan for afterward—including goals, action plans, implementation schedule, tracking systems and clear accountabilities. Without these in place, human nature will have everyone naturally revert to their old ways, because they’ll cease to think about the new ways and won’t be held accountable to execute what they learned.
Tracking return on investment
How do you really know if you’re getting the desired return on any investment? By tracking results against goals. That’s the only way to validate that what you’re doing is working.

As the saying goes, what gets measured gets managed. If a result is not important enough to track, your staff will know it’s not really all that important to you and so it won’t be to them either. A better patient experience can be measured by key performance indicators (KPIs) such as growth in referrals and case acceptance. And you would of course track production and revenue growth. You and your team will be inherently more motivated to improve upon a number you’re paying attention to.

Intel is valuable only if you use it intelligently, though. Data captured somewhere in the computer that you don’t actually look at and react to is wasted. The information should lead you to adjust tactics, if necessary, to get back on track toward a target, proactively react to negative trends and celebrate even little wins along the way to build momentum.

Create awareness of KPIs by engaging everyone in the process. Then make sure each team member knows what their KPIs are—what they can control and affect—and the expectations and goals for those KPIs. This is how successful practices receive sustained long-term payback on their investment in an ongoing training program.

Business leader mindset
Successful business leaders consider it a privilege to be able to train others to grow professionally and personally and flourish in all aspects of their lives. They also know change is uncomfortable for most people, and they employ effective leadership skills to guide and support their teams through it.

Be prepared to handle pushback in a positive way. Instead of reacting to objections by essentially saying, “We’re doing it anyway,” seek first to understand. Ask why they don’t think the new training will work, for example. More likely than not, you will discover the root of someone’s reluctance is simply fear of the unknown, fear of change or fear of not being able to perform well at something new.

Let them know you share their angst about getting out of your comfort zone but that you’re confident in the benefits; the practice can’t continuously improve if you keep doing things the way you always have. Emphasize that you’re looking forward to seeing them grow and develop new skills as part of the training program.

They’re worth it
Your practice is likely your most valuable asset in terms of personal net worth, and your team is the practice’s most valuable asset. That makes them well worth investing in so they’re more than just your most expensive overhead.

To get the best return on your training investment, demonstrate true commitment up front, then put in the necessary effort before, during and after to ensure you receive your desired payback. And, of course, choose a training partner with a track record and reputation for teaching systems and processes that are time-tested and proven to deliver results.


Author Bio
Flint Geier Flint Geier, the director of Scheduling Institute’s 5-Star Certification Program and a keynote speaker, motivates independent practice doctors and team members to achieve personal and professional growth. For a complimentary practice growth analysis from the Scheduling Institute, visit fivestarchallenge.com/dtown.
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