CAO Group Starts New Campaign

Posted: September 1, 2023
Edited by Dentaltown staff

SALT LAKE CITY—CAO Group Inc. (CAO) is launching a new program to bring patients to dental practices at no cost to the practice. The new campaign in the U.S. is aimed directly at consumers involving SheerWhite! Sheer White! is a peroxide-based whitening strip with a unique gelatinous viscoelastic composition on a flexible and moldable substrate.

Consumers will be able to request a free SheerWhite! Take-Home Kit at The request will be fulfilled to the dental practice that the consumer indicates, and the consumer will then be informed to pick up their Sheer White! kit at the dental office. The practice will have the opportunity to schedule their next appointment or offer a consultation when the consumer picks up the free SheerWhite! kit.

For more information, visit

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